Posted: Wed Aug 17, 2011 12:25 am
From a cottage owners point of view, I can't see that advertising your holiday cottage by flyering would reach your desired audience like advertising in a town / village magazine would...?
Perhaps it's different for us in that we have our own holiday cottage that we rent out and we take bookings on a few other cottages in the area too, as well as offering a cleaning and management option (we also offer a cleaning & management service to second home owners).
We are thinking that flyering locally and advertising a holiday cottage(s), would not be as effective as using the towns monthly publication (unless we targeted specific cottages that we know are second homes). I am not sure that this would get to our desired audience unless we count guests who are already holidaying in the cottages, hoping they would keep the flyer for their next holiday or remember our name. I could see this upsetting a few local cottage owners who do their own advertising!
I like the idea of advertising in the local shop with tear off details and would consider flyering a large local company.
We flyered houses in nearby villages a couple of years ago and got 1 job out of it for our afternoons work. It was to clean & manage a nearby holiday cottage.
The most frustrating thing however, was that somebody we'd (obviously) flyered to, copied our advert word for word, (they used a different cottage logo) and they were advertising holiday cottage cleaning and management in many of the places we were but called themselves something different and had their own phone number of course! So whilst we received work from it, we also gave someone else an idea
Perhaps it's different for us in that we have our own holiday cottage that we rent out and we take bookings on a few other cottages in the area too, as well as offering a cleaning and management option (we also offer a cleaning & management service to second home owners).
We are thinking that flyering locally and advertising a holiday cottage(s), would not be as effective as using the towns monthly publication (unless we targeted specific cottages that we know are second homes). I am not sure that this would get to our desired audience unless we count guests who are already holidaying in the cottages, hoping they would keep the flyer for their next holiday or remember our name. I could see this upsetting a few local cottage owners who do their own advertising!
I like the idea of advertising in the local shop with tear off details and would consider flyering a large local company.
We flyered houses in nearby villages a couple of years ago and got 1 job out of it for our afternoons work. It was to clean & manage a nearby holiday cottage.
The most frustrating thing however, was that somebody we'd (obviously) flyered to, copied our advert word for word, (they used a different cottage logo) and they were advertising holiday cottage cleaning and management in many of the places we were but called themselves something different and had their own phone number of course! So whilst we received work from it, we also gave someone else an idea