I get a text on my phone:
and, as you'd expect, it leads to a fake FB login page. I've changed one digit in the URL to ensure that it doesn't work.
What I don't know is whether this goes to random phone numbers as it doesn't even mention "your place", whether my phone number was actually picked up from a facebook ad, or whether it is targeted at rental owners. We haven't done any facebook ads for many months, so I guess it's just random.