Everything to do with using your own website to advertise your rental property. Design, usability, hosting, getting listed on the search engines, optimising your site, pay-per-click, etc, etc.
Go to 'Profile' (listed at the top of the page on the left) then put something in the 'Signature' field. After that make sure you check the 'attach signature' box underneath any post you make.
Click on "Profile" at the top of the page and there you can amend and add information as you wish. You can add your website address and also add it as a link in your signature as well if you want.