I had a full page review with photos done in the Mail on a Sunday travel section in 2004 (I think) with URL addresses and phone numbers - not a single enquiry!!!
In my UK days I had small ads in both Guardian and Sunday Times weekend pages - Guardian brought a couple of bookings, no more (not sure they even have a section for ads these days), Times brought zilch. But - the Sunday Times travel editor came to stay and from that time on we got lots of little mentions, which did bring bookings. So you never know ...